Between February 10th, 2002 and March 21st, 2002, Wizards of the Coast held a contest where Pokémon League participants could create a Snorlax card and submit it for consideration. The winning entry would be produced as an official Pokémon promo card and given out to all Pokémon TCG League participants in its eighth season. From around April 8th, 2002, twenty entries were randomly selected and added to the Wizards of the Coast website, where web users could vote on their favourite card, based on specific criteria, such as originality, creativity, overall presentation and drawing ability. The winner of that contest was Craig Turvey.
Johto Times posted an interview with him on November 16th, 2023, where he talked about the contest.