Kanro released the Puré Gummy Pikachu & Nyahoja on October 24th, 2023 in Japan. It is the seventh candy gummy product in the extremely popular collaborative project with The Pokémon Company. A package costs 181 yen (including tax).

Puré Gummies are one of Kanro's flagship products, characterized by the fresh sweetness of the fruit with each bite and the pleasantly pulp texture, which is accentuated by their unique sour powder. Last year marked the 20th anniversary since its launch, and it has been loved by people of all ages, becoming the No. 1 brand in the gummy market in terms of sales in Japan. The Puré Gummy Pokémon brand has been on sale since June 2020, and has received a great response, especially on social networking sites, with comments such as "So cute!" and "I want to collect them!"


The flavors are an assortment of mixed fruits inspired by each Pokémon. Pikachu's 'Pikaichi' Fruit Flavor (ピカチュウのピカイチフルーツ味) is a mix of yellow fruits such as mango, pineapple, and golden kiwi for a tropical and lively taste, while Nyahoja's 'Nyaice' Fruit Flavor (ニャオハのニャイスなフルーツ味) is a mix of green fruits such as melon, muscat grape, and green apple for a fragrant and gorgeous flavor.

The gummies come in cute Pikachu and Nyahoja shapes. In addition, there are two rare shapes that you maybe lucky to find: Lightning and Leaf, which are based off of Pikachu's Electric-type and Nyahoja's Grass-type. There is also the secret Pure Heart shape.


There are a total of five types of Nyahoja and Pikachu packaging, each designed to look as if Pikachu and Nyahoja are taking pictures together. Pikachu and Nyahoja are so cute and expressive that you will want to collect them all. On the back of the package, there are a lot of fun features such as "Nyahoja Trivia" to know its stats, and "Let's find Nyahoja".

Sources: https://prtimes.jp/main/html/rd/p/000000443.000041274.html and https://kanro.jp/blogs/campaign/pure_pika_nyahoja