United Kingdom pop group One Direction, who shot to fame on the 7th series of X-Factor, have signed a promotional deal with Nintendo and will be starring in a series of television commercials starting Monday, April 11th, 2011 to promote the latest Pokémon Black and White games. Below is the official press release and their first diary.

Press Release

One Direction have been announced as the stars in a series of adverts for the latest smash hit Pokémon Black and Pokémon White on Nintendo DS and Nintendo DSi. The advert will first air on Monday 11th April.

Meanwhile the stars of Pokémon joined the boys on the X Factor tour to find out more about what they get up to backstage! Keep an eye out on here, as we will be running competitions to win Nintendo goodies as well as, exclusive announcements and more, make sure you dont miss out!

Source: http://www.onedirectionmusic.com/

all i can say is wtf my sister loves these lot and one guy is from my town and they make it sound sooo cheesy :s

I'm really not impressed with the commercial at all. I watched X-Factor last series and I can see why Nintendo wants to associate with advertising with younger groups similar to Sprouse Brothers for HG/SS but I think they could have done a bit better with the commercial. It seemed to be more about One Direction instead of Pokemon.

Who?
Cute commercial though. I like the way they worked in the mascot costumes.

Tsutarja – the haircutter!