Crave is the president of Exceed. His company researches for the betterment of Pokémon and Trainers. He hired
Friede to work for Exceed after reading his thesis and seeing his love of Pokémon. When
Friede left the company,
Crave knew that Friede wasn't suited to be a Professor suck in a lab all day.
Amethio is
Crave's son and
Gibeon is
Crave's father.