Maybelline has collaborated with The Pokémon Company to release limited edition Pikachu branded makeup items and they are the talk of the town in Japan! The Japanese subsidiary of the L'Oreal Group (headquartered in Paris), the world's largest French cosmetics company, has announced that its makeup brand MAYBELLINE NEW YORK will lauch with cool and cute limited edition Pokémon packaging that will go on sale nationwide on April 9th, 2022. The Maybelline Pokémon Pikachu Collection (メイベリン ポケモン ピカチュウ コレクション) will be available for pre-order online from March 25th, 2022, in-store at variety stores from March 26th, 2022 and sequentially nationwide in Japan from April 9th, 2022. This collection will be available only in Japan and in limited quantities. High resolution images from the press release have been added to an Imageboard thread.


The visual model is Neo, a Pokémon fan herself and a huge favorite among the younger generation. She was born on June 6th, 2001 in Kagoshima Prefecture, Japan. She is popular among middle and high school girls and has over 4.8 million followers on social networking services. In 2015, she became popular for her "lip-sync" videos on MixChannel, a video-sharing application, and since then, she has expanded her activities to modeling and talent related activities. She is currently active as a model, video creator, TV personality, and artist.

Launch Date

March 25th, 2022 - EC pre-sale starts (Amazon, Rakuten Ichiba, @cosme SHOPPING, LOHACO)
March 26th, 2022 - Pre-orders Start (PLAZA, MINiPLA, LOFT) *Some stores may not carry the product.

Pokémon Pikachu Collection The City Mini Palette Rooftop Bronzes

The City Mini Palette features six dramatic shades that are perfect for creating custom eye makeup looks.
BR-P1 1 color, 1,590 yen (excluding tax, manufacturer's suggested retail price)
BR-P1　全1色 1,590円(税抜・メーカー希望小売価格)

Pokémon Pikachu Collection Brown Ultra Fluffy Fashion Brow Powder in Pencil N (ファッションブロウ パウダーインペンシル N)

Limited edition product with a silhouette of Pikachu on the cap. (BR-P2) is a natural brown, and (BR-P3) is a bright brown for soft, natural-looking eyebrows.
BR-P2/ BR-P3 2 colors - 1,090 yen (excluding tax, manufacturer's suggested retail price)
BR-P2/ BR-P3 全2色　1,090円(税抜・メーカー希望小売価格)

Pokémon Pikachu Collection Super Stay Matte Ink (SPステイ マットインク)

The freshly applied color lasts for a long time and does not come off. The packaging of the popular orange-brown colors features Pikachu in different poses.
P170/ P210/ P135/ P285 All 4 colors 1,590 yen (excluding tax, manufacturer's suggested retail price)
P170 / P210 / P135 / P285　全4色 1,590円(税抜・メーカー希望小売価格)
Item Numbers: P285, P210, P170, P135

Pokémon Pikachu Collection Hyper Sharp Liner R (ハイパーシャープ ライナー R)

Define your true personality through your eyes. With Maybelline New York's first-ever 0.01mm eyeliner, you can be ultra-exact, ultra-refined, and ultra-precise for your own ultra-unique look. 0.01mm ultra sharp tip for laser precision. Intense color payoff. 24 hours waterproof and smudgeproof. Easy removal with warm water. The (BK-P1) with the running Pikachu silhouette is Jet Black. The (BR-P2) with the jumping silhouette is Brown-Black.
BK-P1/ BR-P2 2 colors - 1,290 yen (excluding tax, manufacturer's suggested retail price)
BK-P1/ BR-P2 全2色　1,290円(税抜・メーカー希望小売価格)

Pokémon Pikachu Collection Lashnista N (コレクションラインナップ ラッシュニスタ N)

A mascara with light, thin fibers that mimic your own lashes for long, upward lashes that last all day long, is now in a special Pikachu package. The reddish coral copper color shows up strong even on black lashes. It covers up even short lashes from the root and makes them long and upward to the tips.
P01 Black, 1 color, 1,290 yen (excluding tax, manufacturer's suggested retail price)
P01 ブラック 全1色　1,290円(税抜・メーカー希望小売価格)
Item Numbers: P01, 05

Source: https://www.maybelline.co.jp/makeup-trends/2022-maybelline-pokemon-collection