CEDEC 2011, the Computer Entertainment Developers Conference was held from September 6th to September 8th, 2011 at the PACIFICO YOKOHAMA Conference Center in Minatomirai, Nishi-Ku, Yokohama, Japan. The conference is for those in the entertainment content business. During an award ceremony at the conference, GameFreak and The Pokémon Company received an award for 'Game design that does not miss the essence of gameplay and continues to evolve' (遊びの本質を見失わず、かつ、たゆまぬ進化を続ける本格的なゲームデザイン). Mr. Tsunekazu Ishihara (石原恒和氏), President and CEO of The Pokémon Company was on hand to receive the award.

Source: http://www.inside-games.jp/article/img/2011/09/10/51459/213754.html