POKÉMON DEBUTS monpoké, A NEW BRAND EXPRESSION FOR KIDS AND BABIES
Available for First Time Outside Asia, monpoké Expansion Delivers Entertainment Series, Merchandise and Book Titles from Premium Partners to Families and Children Around the World
BELLEVUE, Wash. — April 23, 2024 — Today, The Pokémon Company International unveiled that monpoké, a delightful expression from the Pokémon brand featuring curated, Pokémon-branded baby and toddler offerings, has released in additional markets around the world. Previously exclusive to Asia, the popular monpoké expression has expanded its footprint to reach the littlest Pokémon Trainers with engaging content, licensed merchandise and adorable books highlighting fan-favorite Pokémon like Pikachu, Dedenne, Smeargle and more.
“Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children. With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International. “monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.”
“Fun Times on monpoké Island” Entertainment Series
To help parents introduce their young ones to the Pokémon world, The Pokémon Company International released “Fun Times on monpoké Island,” a series of videos starring fan-favorite Pokémon as adorable puppets. Available now on the official Pokémon YouTube channel, this series lets young Trainers join their new Pokémon pals on enthralling adventures across the island and discover the fun that awaits them.
YouTube Clip - Monpoké | When I Call Your Name
Dedenne, Pikachu, Mime Jr, Smeargle, and Ludicolo! Trying calling out their names and see what will happen! Let's sing and have fun together with Pikachu and friends!
YouTube Clip - Fun Times at Monpoké Island | The Other Side of the Sky
What could this be? Maybe you’re supposed to paint pictures with it? Oh no! It’s raining! What new thing will the Pokémon of Monpoké Island discover today?
YouTube Clip - Fun Times at Monpoké Island | Ticktock
Tick… Tock… What could this be? Let’s ask Ludicolo! Oh no! It looks like Ludicolo is taking a snooze. What new thing will the Pokémon of monpoké Island discover today?
YouTube Clip - Fun Times at Monpoké Island | Working Together
A very mysterious thing washed up on the shores of monpoké Island today! OK, everybody. Pull! What new thing will the Pokémon of Monpoké Island discover today?
YouTube Clip - Fun Times at Monpoké Island | The Pretty Box
It looks like Dedenne has discovered something new today! Pikachu and the rest of the Pokémon seem to be having a great time too! What new thing will the Pokémon of Monpoké Island discover today?
YouTube Clip - Fun Times at Monpoké Island | What Is This?
A puppet show series you can enjoy with your kids, brought to you by the official Pokémon baby brand, “monpoké”! What new thing will the Pokémon of Monpoké Island discover today?
monpoké-Adorned Apparel and Skincare from Bonpoint
Parents and their little ones can discover monpoké with a ready-to-wear collection for newborns, babies and children, as well as a nurturing skincare line, created in collaboration between The Pokémon Company International and French luxury childrenswear label Bonpoint. The capsule collection comprises eight pieces for Trainers between 1 month and 14 years old, and includes a pajama set, sweater, denim jacket, denim cap, tote bag and more. In addition, the skincare range consists of four special-edition products featuring an artfully stylized Pikachu. The Bonpoint skincare range is made in France and suitable for sensitive skin of all ages.
Capturing the playful nature of the monpoké expression with an elevated French touch, both collections are available now at Bonpoint limited locations, as well as bonpoint.com, with select items available at Pokémon Center in the U.S., Canada and the U.K. More information about this unique collaboration is available here.
monpoké Book Titles for Young Children from Scholastic
Young Trainers can explore the Pokémon world with a range of engaging monpoké titles from leading global publisher Scholastic. Featuring soft and sweet illustrations, the monpoké titles introduce young children to new Pokémon friends in a fun and interactive way. The range of picture books and board books star beloved Pokémon including Pikachu, Eevee, Piplup, Dedenne and more. Learn more about the monpoké collection from Scholastic here.
Additional monpoké experiences and offerings will be released in the future to provide more ways for young Trainers to immerse themselves in the Pokémon world. Parents and fans can stay tuned for more details.