The Pokémon Company International announced that it has partnered with KidZania to add a Pokémon Animation Studio to the London location. The Pokémon experience allows visitors to create their own Pokémon animation using stop-motion animation software from a select a number of TOMY Pokémon figures and toys.

TOMY is also be providing the latest Pokémon toys from its 2015 range for Kidzania’s Redemption Store which allows visitors to purchase items with currency earned through participating in activities such as the Pokémon Animation Studio.

“We are delighted to partner with KidZania London to create this unique Pokémon Animation Studio,” says Anthony Cornish, consumer marketing director, The Pokémon Company International. “The studio will allow children the opportunity to have fun whist learning about animation and how to create their very own movies using stop motion animation. We intend to make the partnership a success by supporting our activity with a B2B and B2C PR and social media strategy.”

Source: http://www.licensemag.com/license-global/pokemon-opens-studio-kidzania